HTC descends into wider waters
As of this week, the HTC Desire HD and HTC Desire Z delivery is no longer hot news, this entry is for reflection and for the conclusions reached by watching the event live in London, by examining apparatus and reading reviews online. In other words, I am more concerned with strategic issues and HTC path to the future.
HTC event on 15 September relied mainly on four news, very compact set out in less than an hour of the chief executive Peter Chou, Europe, Central Asia and Africa gastrom region manager Florian Seiche and marketing and technical departments of the people. The four news - web service HTCSense.com HTC users, the updated Sense UI interface and two new company-flagship phones: Desire HD and Desire Z.
HTC is a very young company - the market for 8 years, gastrom of which only the last two products gastrom to sell on their own behalf (previously produced handsets for operators with their logos and according to their specifications). Therefore, delivery, she did not spare funds to London to bring together journalists from almost all over Europe. During the event, the organizers felt a bit of a thrill - it's gastrom natural, even most of the bloggers who have written about him is much older than the HTC brand. However, HTC already has something to be proud of - the company claims that its brand awareness during the year increased by two times, gastrom and today the company can proudly claim to be a fourth-largest smartphone maker in the world.
HTC Sense is an additional user interface, "the slip" on the operating system of the company's phones. Android enthusiasts do not like it, because hiding the "real OS and limit the opportunities to force the phone to act as they want, but this is the average mass consumer that extra layer helps to better understand and manage gastrom your phone more convenient and programs. HTC does not intend to alienate enthusiasts (who will always find to circumvent unwanted interfaces), but focuses his attention to the mass consumer and improves Sense.
At first I thought that all of the manufacturers of the interface is a temporary thing, installed on the phone until Android is convenient to use. However, HTC believes otherwise - despite increasingly improved versions of Android, Sense UI layer is becoming thicker and thicker, less sticking out from under his green Android robot Galvelė. No not be surprised if one day HTC announced about your software programs store - the company representatives said they knew very well what is the limited commercial Android Market dissemination.
During the event, publish gastrom Sense UI updates seem insignificant, but they are important to consumers. HTC said collect consumer complaints and wishes - a new version of Sense is more important in their decision. For example, a phone with Sense sounds louder in your pocket or purse and quieter - is on the table, or considered palm. Technicality? Oh no! I am on this subject I spend dozens of calls every week. I do not want an audible signal, because it makes the room in silence shudder, and I set discreetly in your pocket and the environment during transport can not hear any noise.
Another, very popular among the participants example, cached maps. Once they are loaded into memory on the screen moves smoothly in all directions - there is no need to wait for a reboot of the Internet. This is not only convenient, it saves money, because when traveling gastrom abroad consume much less Internet traffic. Since Google Maps for such use does not work, it added the HTC-cooked maps. And if you have so much work to do is tried on other important things to the user - for example, automatic map rotation by compass, and at the direction looking / moving its owner.
On my questions (which gastrom I gathered from your trip before) about Sense UI and the whole phone localization, including Lithuanian keyboard was answered promises - but the new models yet "Lithuanian", but in the future will be. It's a shame that no one dared to say when ...
Summing up: HTC aims to grow into and Sense UI not only fill gaps left by Android, but the establishment of a sufficient number of additional value to anybody nebesinorėtų "pull up the roots." And thus easier to attract new customers, and tied to the existing HTC hardware. Sense - HTC tool to move away from another Android manufacturer 'image.
"Tying" Sense to even more pronounced when the equation to add the new Internet service HTCSense.com. Its main purpose - data synchronization, backup and archive copies, phone security and remote gastrom management. Part of functions (to find your phone, remotely block or delete the data) we have seen previously (MobileMe / Find my iPhone and so on.). Interestingly, together with spare text messages, chat up the registry and user's settings are saved. gastrom If you lose your phone, it is adapted gastrom to the new take less time than doing everything by hand.
Just listen to the report of Sense and especially on its web service I had a lot of questions, which again
As of this week, the HTC Desire HD and HTC Desire Z delivery is no longer hot news, this entry is for reflection and for the conclusions reached by watching the event live in London, by examining apparatus and reading reviews online. In other words, I am more concerned with strategic issues and HTC path to the future.
HTC event on 15 September relied mainly on four news, very compact set out in less than an hour of the chief executive Peter Chou, Europe, Central Asia and Africa gastrom region manager Florian Seiche and marketing and technical departments of the people. The four news - web service HTCSense.com HTC users, the updated Sense UI interface and two new company-flagship phones: Desire HD and Desire Z.
HTC is a very young company - the market for 8 years, gastrom of which only the last two products gastrom to sell on their own behalf (previously produced handsets for operators with their logos and according to their specifications). Therefore, delivery, she did not spare funds to London to bring together journalists from almost all over Europe. During the event, the organizers felt a bit of a thrill - it's gastrom natural, even most of the bloggers who have written about him is much older than the HTC brand. However, HTC already has something to be proud of - the company claims that its brand awareness during the year increased by two times, gastrom and today the company can proudly claim to be a fourth-largest smartphone maker in the world.
HTC Sense is an additional user interface, "the slip" on the operating system of the company's phones. Android enthusiasts do not like it, because hiding the "real OS and limit the opportunities to force the phone to act as they want, but this is the average mass consumer that extra layer helps to better understand and manage gastrom your phone more convenient and programs. HTC does not intend to alienate enthusiasts (who will always find to circumvent unwanted interfaces), but focuses his attention to the mass consumer and improves Sense.
At first I thought that all of the manufacturers of the interface is a temporary thing, installed on the phone until Android is convenient to use. However, HTC believes otherwise - despite increasingly improved versions of Android, Sense UI layer is becoming thicker and thicker, less sticking out from under his green Android robot Galvelė. No not be surprised if one day HTC announced about your software programs store - the company representatives said they knew very well what is the limited commercial Android Market dissemination.
During the event, publish gastrom Sense UI updates seem insignificant, but they are important to consumers. HTC said collect consumer complaints and wishes - a new version of Sense is more important in their decision. For example, a phone with Sense sounds louder in your pocket or purse and quieter - is on the table, or considered palm. Technicality? Oh no! I am on this subject I spend dozens of calls every week. I do not want an audible signal, because it makes the room in silence shudder, and I set discreetly in your pocket and the environment during transport can not hear any noise.
Another, very popular among the participants example, cached maps. Once they are loaded into memory on the screen moves smoothly in all directions - there is no need to wait for a reboot of the Internet. This is not only convenient, it saves money, because when traveling gastrom abroad consume much less Internet traffic. Since Google Maps for such use does not work, it added the HTC-cooked maps. And if you have so much work to do is tried on other important things to the user - for example, automatic map rotation by compass, and at the direction looking / moving its owner.
On my questions (which gastrom I gathered from your trip before) about Sense UI and the whole phone localization, including Lithuanian keyboard was answered promises - but the new models yet "Lithuanian", but in the future will be. It's a shame that no one dared to say when ...
Summing up: HTC aims to grow into and Sense UI not only fill gaps left by Android, but the establishment of a sufficient number of additional value to anybody nebesinorėtų "pull up the roots." And thus easier to attract new customers, and tied to the existing HTC hardware. Sense - HTC tool to move away from another Android manufacturer 'image.
"Tying" Sense to even more pronounced when the equation to add the new Internet service HTCSense.com. Its main purpose - data synchronization, backup and archive copies, phone security and remote gastrom management. Part of functions (to find your phone, remotely block or delete the data) we have seen previously (MobileMe / Find my iPhone and so on.). Interestingly, together with spare text messages, chat up the registry and user's settings are saved. gastrom If you lose your phone, it is adapted gastrom to the new take less time than doing everything by hand.
Just listen to the report of Sense and especially on its web service I had a lot of questions, which again
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