Today, innovation advertising is growing rapidly by using an unusual approach, such as setting up a

According to advertising experts from America, S. William Pattis (1993) advertising is any form of communication moppie that is intended to motivate and promote products and services to a person or a potential buyer. The goal is to influence the prospective customers to think and act in accordance with the wishes moppie of the advertisers.
Another notion, advertising is the art of conveying what is offered or sold to gain attention moppie and placing products into the minds of consumers with unique tools. Advertising is also referred to as any message about a product or Jasan conveyed through the media and addressed to a part or the whole of society.
There are four common term used in Indonesia to refer to advertising: Advertising: Reclame (Netherlands), Reclamare (French) advertisement: Advertentie (Netherlands), Advertising (UK), Ad-vertere (Latin: transfer the idea to the other party) Ad: I 'lan or I'lanun means information (Arabic)
Advertising Advertising is communication activities carried goods maker, or a supplier of services moppie to the community at large or a specific group of people who aim to support marketing efforts. Communication is done by using images, sounds or words, motion or smell channeled through the media or directly. moppie
Six Basic Principles of Advertising existence of a message (verbal or non-verbal) Performed by the communicator moppie (sponsor): Do non pemaang personal ads (media): moppie top line (mass) and bottom line (posters, billboards, banners, etc.) Delivered to audiences specific (target audience) In delivering mediocre, done by paid (money or sponsorship event) Expect moppie a certain moppie impact (economic: Sales, Social: image)
Commercial messages and political campaign publications was found in the ruins of the ancient Arabs. The Egyptians use papyrus to make an announcement regarding the items on sale and make a poster stuck on the wall, when advertising the 'lost and found' began to bloom in ancient Greece and Rome. Painting walls and stone for commercial advertising is another manifestation of an ancient advertising form, where it shows the presence of past ads in parts of Asia, Africa, and South America. The archaeologists believe, advertising has existed since ancient times. Advertising is done in various forms of "publishes" events (events) and bids (offers). The first advertising method performed by a very simple man. The owner of goods who wish to sell goods will scream at the city gates offer their goods on the visitors coming into the city. Advertising moppie has been known to man in the form of chain letters moppie (word of mouth) that looks announcements. Chain messages were passed from mouth to mouth to help smooth the process of buying and selling.
Today, innovation advertising is growing rapidly by using an unusual approach, such as setting up a stage in public areas, car reward in promoting a particular brand, and held an interactive promotion moppie where consumers can respond and become part of the current promotion lasts.
This gives a picture of the development trend of interactive advertising through product placement, voting through SMS and various other innovations moppie that use the Internet network, such as FB and other advanced telecommunications media.
Advertising Indonesia In the 1930s, a lot of posters and billboards affixed to the side panels bullock carts transporting goods back and forth. At that time, most billboards are printed on sheets of zinc or a metal plate that is thick. After 1948, when the material "magic" named scothlite found too many billboards that use scothlite before being able to reflect light with amazing effects. Zinc plates kolekters billboard is now a valuable moppie item in the antiques market. At that time, most products advertised through outdoor media moves (moving outdoor media), among others, are the products of a bicycle tire goodyear and michelin, soap and poultice stick products from Unilever, lemonade moppie (soda pop) regional moppie brands, and tobacco products from various manufacturers, including imported cigars. moppie Media opportunity at that time was very limited, but people have been very creative advertising using every available opportunity-including traditional media. Ad sebgai one powerful marketing tool just pulsating with fresh new breath. Some advertising companies muncup at this time. Likewise the media to advertise. moppie And advertising became widespread. 1970s was also marked by Indonesian celebrities tampilanya as commercials. Unilever Lux Soap production may be a trendsetter in the field. Since the decade of the 1950s, moppie Lux was wearing the slogan moppie "repack