Steven Pike, grocery buyer and category manager at Makro, had to pick up on the trend towards local and regional products. Idea late last year He opted for a launch in the category satésauzen. Three new products are now on the shelf. Packaged in striking satésausemmers Houweling Packaging.
Frank Houweling is the eponymous family business responsible for sales in Northeast Netherlands, North Rhine-Westphalia and the visbranche. "Within the company we have short lines. My brother Marc, together with my father Cor Houweling the board. " Contacts eis greissler between Houweling and Pike were initially via satésaus- and snack supplier Piet de Wit Snacks, also known by Pierre le Blanc frozen snacks. The White packaged sauces are already in the PP buckets Houweling Packaging. Pike: "I have my idea for regional kwaliteitssatésauzen in the three major regions of the Makro - Amsterdam, Rotterdam and Brabant - presented to Paul van Rijn Piet de Wit Snacks and through him I came in contact with Frank Houweling. When it's all happened very quickly. " Read the article now Pack 2 (June 2014).
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